FOR B2B SAAS
Competitive Intelligence Software for B2B SaaS
KeepTabz watches every competitor you have across eleven signals, scores what actually matters, and sends it to your team each day so you stop finding out about the moves that cost you deals a week too late.
See your whole market in one screen instead of fifteen browser tabs
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Competitor monitoring on autopilot
A single dashboard for everything your competitors are doing. Every update is scored by our proprietary AI engine — elevating the most strategically important moves and muting the noise.
Reviews, social, and Reddit
KeepTabz tracks G2, Capterra, TrustRadius, TrustPilot, and more, then surfaces the reviews that expose product gaps. It tracks LinkedIn and X for both company and individual executive accounts, plus Reddit, where your buyers really research and vent.
Ad libraries, SEO, and PPC
See the actual ad creative as soon as it launches, offers, and CTAs your competitors are running across Facebook, Instagram, Google, and LinkedIn. Track their SEO and PPC with performance metrics and estimated paid budgets.
"It's almost like having another team member who proactively tells us what's going on in the landscape of the industry."
Chris Blomquist
Director of Demand Generation
Turn competitor moves into pipeline and sharper positioning
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Connect directrly to Claude and ChatGPT
One API connection brings all of your KeepTabz competitor data into Claude, ChatGPT, Zapier, and more. Use it to build battle cards, ad analysis, takeout campaigns, and content calendars on a real competitive data layer.
One-click market reports
Generate polished, exec reporting covering competitor news, social and web content, reviews, ad campaigns, and paid and organic performance, then refresh it on a schedule. Useful for board prep, leadership briefings, and keeping product and sales on the same page about where the market is moving.
Monitor competitors. Get alerts.
It's easy.
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Eleven signals. One AI scoring engine.
Every competitive signal worth watching in one place. With AI agents that filter out noise.
News & PR
Broader coverage than Google News. We filter out articles about competitors with the same name and elevate strategically important stories.
Review Sites
We pull reviews daily from all of the major review sites, and let you easily see reviews that identify product gaps and common complaints to spot competitive vulnerabilies.
Social Media
We track not only company accounts, but the individual accounts of the company execs, so you always catch their most important posts.
Website Changes
Homepage, product pages, changelog, docs, pricing, hiring, blog, and even ToS. We snapshot every page that matters and surface strategically important changes.
Ad Libraries
Facebook, Instagram, Google, LinkedIn. Actual ad creative, offers, CTAs, and messaging — not just keyword guesses.
SEO Metrics
Organic traffic, share of voice, top-performing keywords. Spot low-difficulty / high-traffic keyword openings before they close.
PPC Metrics
Estimated ad budgets, paid clicks, number of ads purchased. See the keywords competitors are buying, and benchmark your ad spend against theres.
Pricing Changes
See when pricing and packaging changes the same day. We even scan competitor terms of service for hidden pricing.
Messaging Changes
We track changes to website and ad messaging, so you'll know instantly when competitors are shifting their messaging and positioning.
See KeepTabz in Action
Monitor competitors. Get alerts.
It's easy.
Latest articles
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Frequently Asked Questions
What is the best competitive intelligence tool for B2B SaaS companies?
KeepTabz is a competitive intelligence platform built for B2B SaaS marketing and product teams that need to track competitors without a Fortune 500 budget. It monitors eleven signals (news, reviews, social, Reddit, website changes, ads, SEO, PPC, pricing, messaging, and whole-market news), scores every update for competitive impact, and sends the important moves to Slack, Teams, Discord, or email each day. Unlike Klue and Crayon, it’s priced for growing SaaS companies and set up in 48 hours.
How do B2B SaaS teams track their competitors?
Most SaaS teams track competitors by hand: a folder of browser tabs, a Notion doc someone updates on Fridays, and SEO tools checked when there’s time. KeepTabz replaces that by continuously watching each competitor across eleven signals, scoring what matters, and delivering the highest-impact moves in a daily digest. You read it in five minutes a day instead of spending ten hours a week assembling it.
Can’t I just use ChatGPT or a deep research query to track competitors?
Not reliably. The sources that carry the most competitive signal (LinkedIn, Reddit, review sites like G2 and Capterra, news wires, and ad libraries) block AI crawlers, so a general LLM query works from incomplete or outdated data and can be confidently wrong about your own market. KeepTabz uses custom scrapers and licensed API partnerships for those sources, then scores the results, so the data is grounded in primary sources rather than guessed.
How is KeepTabz different from Klue and Crayon?
Klue and Crayon are enterprise competitive intelligence platforms that run around sixty thousand dollars a year with long implementations, built for the Fortune 500. KeepTabz gives B2B SaaS teams comparable intelligence at a small fraction of the cost, with no implementation project, setup inside 48 hours, and a free 14-day trial. It’s designed for the SMB and mid-market companies those tools price out.
How is KeepTabz better than Google Alerts?
Google Alerts only covers news and sends everything unfiltered, including stories about unrelated companies that share your competitor’s name. KeepTabz tracks eleven signal types, most of which Google Alerts can’t see, and an AI agent trained to think like a competitive analyst scores every update so you only see what matters. You get the signal without the noise.
Can KeepTabz produce client-ready or co-branded competitive reports?
Yes. KeepTabz reports are built as agency leave-behinds you can share with clients, and they can be co-branded for customer-facing delivery. They cover the full competitive picture (news, social, reviews, ads, SEO, and PPC), so you can drop one into a QBR or a monthly check-in as a market briefing. For specific branding setups, book a demo and we’ll walk through the options.
What competitor signals does KeepTabz track?
KeepTabz tracks eleven signals through one scoring engine: news and PR, review sites (G2, Capterra, TrustRadius, TrustPilot, Google Reviews), social media (LinkedIn, X, and Facebook organic, for both company and executive accounts), Reddit, website changes, ad creative from Facebook, Instagram, Google, and LinkedIn, organic SEO metrics, PPC spend and keywords, pricing changes, messaging shifts, and whole-market news.
How does the AI competitive scoring work?
Every update is read by an AI agent trained on competitive intelligence best practices and scored for competitive impact rather than sorted by time. Each score comes with a rationale you can click into to see why something was flagged. The scoring is what separates KeepTabz from a raw data dump, and it’s the feature customers consistently point to as the reason the tool is usable day to day.
Can KeepTabz track competitor pricing and messaging changes?
Yes. KeepTabz snapshots each competitor’s key pages on signup and re-checks them continuously, flagging pricing changes the same day they happen, including the quiet Terms of Service edits that often precede a public packaging change. Messaging shifts are tracked as their own signal, so you know the moment a competitor starts testing a new position against you.