We're on a mission to turn
‍market chaos into
competitive wins

Today's competitive intelligence offerings are either too expensive or fall short of what B2B SaaS companies need — meaning you're stuck spending hours manually tracking competitors, rather than acting on that intelligence. KeepTabz is here to bring high-quality CI to the masses.

66%

B2B deals that are now competitive

33%

Avg revenue lost to a direct competitor

1.7/5

How companies rate themselves on competitive execution

28%

Avg amount of time GTM teams spend on their core job

Why I started KeepTabz

Hey, Franklin here, founder of KeepTabz. After 20 years in B2B software marketing, I noticed a shift in the market: Nearly every deal had become highly competitive, packed with both incumbents and adjacent competitors.

Keeping tabs on all of his direct and indirect competitors was practically a full-time job — since the stuff worth tracking was distributed across external websites (LinkedIn, X, news and review sites) or collecting dust in a Google Drive somewhere.

Existing competitive intelligence products were either crazy expensive (looking at you Klue and Crayon 👀) or only offered partial coverage. I built KeepTabz to fill this gap, at a price point that wouldn't make growing startups cringe in pain.

KeepTabz comes alive!

In the last 6 months of 2025, we hit the ground running, raising $200K in (literal) angel and incubator funding, building and launching our beta product, and now launching KeepTabz publicly to disrupt the competitive intelligence industry.