We’re on a mission to democratize competitive intelligence
Today's competitive intelligence offerings are either too expensive or fall short of what B2B SaaS companies need — meaning you're stuck spending hours manually tracking competitors, rather than acting on that intelligence. Tabz is here to bring high-quality CI to the masses.
Why I started Tabz
Hey, Franklin here, founder of Tabz. After 20 years in B2B software marketing, I noticed a shift in the market: Nearly every deal had become highly competitive, packed with both incumbents and adjacent competitors.
Keeping tabs on all of his direct and indirect competitors was practically a full-time job — since the stuff worth tracking was distributed across external websites (LinkedIn, X, news and review sites) or collecting dust in a Google Drive somewhere.
Existing competitive intelligence products were either crazy expensive (looking at you Klue and Crayon 👀) or only offered partial coverage. I built Tabz to fill this gap, at a price point that wouldn't make growing startups cringe in pain.
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Tabz comes alive!
In the last 6 months of 2025, we hit the ground running, raising $200K in (literal) angel and incubator funding, building and launching our beta product, and now launching Tabz publicly to disrupt the competitive intelligence industry.
Tabz is Made in San Antonio, TX 🤠
Tabz is HQ'ed in sunny San Antonio TX, with remote team members in Portugal, Denver and the Philippines.
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The Team
Our Investors
We've raised a $200K Angel Round! 🎉
