Watch every competitor's LinkedIn company page and catch the posts that signal a launch, a campaign, or a pivot.
Follow the founders and executives at each competitor, where strategy gets floated before the company page mentions it.
Surface the unfiltered things real users say about competitors in the subreddits where buyers actually research.
Watch what consumer competitors post organically on Facebook and how their audience actually responds.
Watch each competitor's X account for the launches, campaigns, and reactions that move fastest on the fastest channel.
Follow the founders and executives at each competitor on X, where they say the things their company account never will.
