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September 24, 2026
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 min read

Trigify Is Shutting Down. Here's What to Use If You Were Tracking Competitors With It.

Trigify shuts down October 22, 2026. If you used it to track competitors on LinkedIn, X, and Reddit, here's how to move those workflows to KeepTabz.

Trigify Is Shutting Down. Here's What to Use If You Were Tracking Competitors With It.

Trigify announced this week that its team is joining HubSpot and the standalone product is being retired. First off, congratulations to Hugo and the team. Building a product that HubSpot wants to buy is hard, and they earned it.

Here's the practical part for customers: the platform goes dark on October 22, 2026, at 11:59pm BST. That includes monitoring, signal collection, integrations, and API access. Your accounts won't move to HubSpot, and your data won't either. If you want your searches, keyword lists, or history, you have to export them before the deadline.

That leaves a lot of teams needing a new tool within four weeks.

First, a filter: are you using Trigify for prospecting or for competitive intel?

Most people bought Trigify for GTM. They listened for buyers talking about a problem on LinkedIn, grabbed the people who engaged with a post, enriched them, and pushed them into an outbound sequence. If that describes you, KeepTabz isn't your replacement, and I'd rather tell you that now than waste your trial. Plenty of signal-based prospecting tools are fighting over those users right now.

A smaller group used Trigify to watch the market. They tracked what competitors and their executives posted, followed Reddit threads about rival products, set up weekly briefings for leadership, or wired Trigify's API into their own AI agents to build a competitive intel feed.

If you're in that second group, keep reading. This is exactly what we built KeepTabz to do.

How your Trigify workflows map to KeepTabz

I don't want to oversell this, so the table includes the gaps too.

What you did in Trigify What it looks like in KeepTabz Fit
Track what competitor company pages and executives post on LinkedIn and X Social tracking covers company and individual executive accounts on LinkedIn, X, Facebook, and Instagram, with engagement metrics on each post Full
Monitor Reddit threads that mention competitors Reddit tracking across the subreddits where your buyers research and complain Full
Weekly AI summary or executive briefing Daily or weekly digest in Slack, Teams, Discord, or email. Every item is scored for competitive importance, so only the moves that matter show up Full and filtered harder
Send brand or competitor mentions into a Slack channel Digest pipes into a shared channel like #competitive-intel. Items are ranked by importance, not routed by sentiment Partial
Feed competitor data into your own agents through the API or CLI Competitive MCP Server and API. Connects to Claude, Claude Code, ChatGPT, n8n, Zapier, and Make. The data comes pre-scored and de-duplicated, which cuts token use Full
Open keyword listening across all of LinkedIn and X Reddit topic queries plus Market News across your whole category. We don't do firehose keyword search on LinkedIn Partial
Pull the people who engaged with a competitor's post and send them to your CRM Not supported. That's a prospecting workflow, and it's outside what we do None
YouTube and podcast monitoring Coming soon to KeepTabz! None

What you get that Trigify never covered

Trigify was built for social signals, and social is only part of what competitors do. When a rival changes its pricing, launches a Google Ads campaign, or ships a feature, it usually isn't a LinkedIn post, and a social-only tool misses it.

KeepTabz tracks twelve signals and runs every one through the same AI scoring engine:

  • News & PR, including funding, acquisitions, launches, and partnerships
  • Reviews from G2, Capterra, TrustRadius, TrustPilot, Google, Yelp, Amazon, and the app stores
  • Website changes on homepage, product, pricing, careers, docs, and even Terms of Service pages
  • Ad creative from the Facebook, Instagram, Google, and LinkedIn ad libraries
  • SEO and PPC performance, including estimated ad budgets and the keywords competitors buy
  • Email newsletters, where the list-only discounts and early announcements show up
  • Market News, for new entrants and category trends outside your tracked competitor list

You also get one-click Agentic AI Reports. There are fifteen report types, including battlecards, ad teardowns, review analysis, and a full market report, and each one exports as a PPT or PDF. If your Trigify briefing was going to your exec team or to clients, this is the upgrade.

If you built an agent on Trigify's API

If you have a Claude, ChatGPT, n8n, or Zapier workflow calling Trigify for competitor posts or mentions, it'll start returning nothing. The swap is simple. Drop the KeepTabz MCP server into your client and point the agent at it. The same connection gives it social, Reddit, reviews, ads, website changes, and news, so the agent usually gets more context than it had before.

We're also publishing a ready-to-use competitor listening skill in our AI Skills & Templates library. It gives you a weekly competitor briefing agent you can run in Claude without writing a prompt from scratch.

A note on plans: the MCP server, Reddit, and X are on Business Pro and Agency Pro. If you were on Trigify for agent work, one of those is your plan.

How to switch before the deadline

  1. Export from Trigify now. Save your saved searches, the competitors and executives you tracked, and your keyword lists. Don't leave it until October 21.
  2. Send us that list. Start a free trial or book a demo and forward us your competitor and executive list. We do full account setup within 48 hours, and a person checks your data for accuracy within 24.
  3. Point your digest and your agents at KeepTabz. Connect Slack or Teams, swap the MCP server into your agent workflows, and turn off the old automations.

Every plan comes with a 14-day free trial.

For agencies

If you used Trigify to watch competitors for clients, look at Agency Pro. Each client gets its own workspace, competitor set, and digest, and you can generate client-ready reports in one click. Ruskin Consulting, a 50-client paid media agency, raised what it charges per competitive report from $300–$500 to $1,000–$1,500 after building its reporting on KeepTabz. Read how they did it.

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Trigify Is Shutting Down. Here's What to Use If You Were Tracking Competitors With It.

20 Years of experience building & scaling marketing teams at startups, big tech and agencies.

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