COMPETITIVE MCP SERVER
The competitive data API your AI agents have been waiting for
One connection. Every competitor signal. Plug KeepTabz into Claude, ChatGPT, Claude Code, Zapier, Make, n8n — and build battle cards, market reports, takeout campaigns, and content workflows on a real competitive data layer.
Why Use the KeepTabz Competitive MCP Server?
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One API instead of 15
Competitor news, reviews, social, website changes, ads (Facebook, Google, LinkedIn, Instagram), SEO, PPC, pricing — all queryable through one endpoint. Spend less time stitching together multiple APIs and scrapers, and more time on analysis.
Connect to Claude or ChatGPT in seconds
Drop the KeepTabz MCP server into Claude Cowork, Claude Code, ChatGPT or any MCP-compatible client and start querying the data and building your own AI agents with two clicks.
Burn fewer AI tokens
Our AI agents have already structured the data — scoring the competitive importance and filtering out irrelevant articles (like different companies with the same name) — your agents can get better results faster.
"It’s the first tool I’ve seen that captures the data B2B marketers care about — from pricing shifts to social mentions."
Michelle Herman
VP of Marketing
Power your internal AI agent builds
Here are just a few of the workflows KeepTabz customers have built using our competitive MCP server:
Executive Market Reports
Pull website-change, news and social history across a competitor set and ask the LLM what those shifts say about messaging direction. Output as a PPT and Refresh monthly.
Review Analysis
Analyze competitor reviews across G2, TrustRadius, TrustPilot, Captera and more to identify product gaps, shifts in sentiment, common complaints, strengths and vulnerabilities.
Social Media Analysis
Analyze your competitor's top performing posts (from both company and exec accounts), to understand messaging themes and generate social calendars.
Website Messaging Analysis
Analyze homepage, product page and navigation changes to identify how competitors are changing their positioning and what that means.
Ad Teardowns
"Pull every ad our competitor ran this month — what’s their dominant CTA, offer, persona, and channel?" Returns a structured teardown (~26 pages of analysis on demand).
Battlecards
Upload your existing battle card to Claude with the MCP server attached and ask "what changed in the last 30 days?" Claude returns a refreshed card
See KeepTabz in Action
Monitor competitors. Get alerts.
It's easy.
Additional KeepTabz Features
COMPETITIVE COMMAND CENTER
One app for all things competitive
KeepTabz is the single app for every competitive signal that matters — news, reviews, social, ads, SEO, PPC, website changes, and pricing
Learn More →DAILY COMPETITIVE DIGEST
Competitive digest, delivered daily
The highest impact competitor moves in your market — delivered to Slack, Teams or Email daily.
Learn More →Latest articles
Frequently Asked Questions
What is the KeepTabz Competitive MCP Server?
The KeepTabz Competitive MCP Server is a single API connection that gives AI tools like Claude, ChatGPT, Claude Code, Zapier, Make, and n8n access to all of KeepTabz's competitive intelligence data — competitor news, reviews, social posts, website changes, ads, SEO, PPC, and pricing — so you can build AI-powered competitive workflows without stitching together multiple data sources.
What is MCP and why does it matter for competitive intelligence?
MCP (Model Context Protocol) is a standard that lets AI assistants connect to external data sources. The KeepTabz MCP Server means you can ask Claude or ChatGPT questions about your competitors and get answers grounded in real, continuously updated competitive data — not hallucinated or outdated training data.
What AI tools work with the KeepTabz MCP Server?
The KeepTabz MCP Server works with any AI tool that supports MCP, such as Claude (via Claude.ai Cowork or Claude Code), ChatGPT, and any MCP-compatible client. It also connects to automation platforms like Zapier, Make, and n8n for building competitive intelligence workflows.
What competitive intelligence workflows can I build with the MCP Server?
Customers use the MCP Server to build workflows including executive market reports, competitor review analysis, social media teardowns, website messaging analysis, ad creative teardowns, and automated battlecard updates. For example, you can upload an existing battlecard to Claude with the MCP server connected and ask what changed in the last 30 days.
Why can't I just use ChatGPT or Claude to research competitors without KeepTabz?
Without KeepTabz, AI tools are working from incomplete or outdated training data, which leads to inaccurate competitive analysis. The key sources of competitive signal — such as social media and review sites — actively block LLM crawlers. KeepTabz has custom scrapers and licensed API partnerships for all of these sources.
How does the MCP Server save AI tokens?
KeepTabz AI agents have already structured and scored the raw data before your AI tools access it — filtering out irrelevant articles, scoring competitive importance, and disambiguating competitors with common names. Your agents receive clean, pre-processed data instead of raw web scrapes, which means faster results with fewer tokens consumed.
How do I connect the KeepTabz MCP Server to Claude?
Drop the KeepTabz MCP server URL into Claude Cowork, Claude Code, or any MCP-compatible client. The connection takes two clicks and gives you immediate access to query competitor data and build agents against it.
Can I use the MCP Server to automatically refresh battlecards?
Yes. One of the most popular MCP workflows is uploading an existing battlecard to Claude with the KeepTabz MCP server connected and asking what has changed in the last 30 days. Claude returns an updated card grounded in real competitor activity data — website changes, new ads, pricing shifts, review trends — instead of manual research.
What data is available through the MCP Server?
The MCP Server exposes all nine signal types that KeepTabz tracks: competitor news and PR, review site data (G2, Capterra, TrustRadius, TrustPilot, and more), social media posts from company and executive accounts, website page changes, ad creative from Facebook, Google, LinkedIn, and Instagram, organic SEO metrics, PPC data, pricing changes, and messaging shifts.
Is the KeepTabz MCP Server included in all plans?
The MCP Server is available to KeepTabz subscribers on our Core and Pro plans. Visit keeptabz.ai/pricing for current plan details and to start a free 14-day trial with full access to the competitive data API.